Effective Advertising

Today I went to the big city of Kingston for a little Target outing. It's been a while so there was quite a bit for me to look at and even a few things I needed to buy. I was trying to figure out how to get out of the parking lot - it's a maze - and ended up stuck at a traffic light. I look to the left and there's a McDonalds. Then I notice the huge tarp sign stretched across most of the store.

It said:

2 McGriddles for $3.

That's a deal I'm thinking and then I read the rest...

1,120 Calories.

In HUGE letters.
LOL! I've never had one of those sandwiches. I much prefer the egg McMuffin.
Now tell me how that sign is going to sell those sandwiches? Unless someone thinks they should be eating 4,000 calories a day. 1,120 is more than half of what a normal adult needs in one day. Never mind it didn't mention the fat. I can think of way better things to eat for that many calories. So now I'm really wondering why it was up? New city law?
I would have been afraid if it said the same about the fries.